Lamborghini is still banking on NFTs, for whatever reason

Why?


In recent years, automakers have created a solid track record of bad timing and obsolete marketing.

This hasn’t begun to affect sales for certain brands like Lamborghini, because their cars are still great and still desirable.


However, for whatever reason, they seem determined to continue with it.

Lamborghini has just announced a new NFT, dedicated to the Revuelto, developed with Transak and Animoca Brands.


Reminder, NFT sales are trending down, and they have been since the peak of late 2021-early 2022.

The crypto market has recovered, and is now booming, but NFTs haven’t.

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