Lamborghini is launching its first NFT collection


It’s just a matter of time: most major legacy brands will eventually want a piece of this particular pie, the NFT pie. Companies with a strong product in the lifestyle sector – cars, watches, fashion – will launch their NFTs as a digital equivalent of a physical product or as a way to get early access to a physical product they’ll sell. Random example: Lamborghini routinely cherry-picks customers when it comes to limited-edition supercars and the release of an NFT ahead of the launch of a particular supercar might help them with that.


But that’s an idea for later because even though Lambo is indeed gearing up to launch a new NFT collection, and it is not exactly car related. Not entirely. The collection, created in partnership with NFT Pro and RM Sotheby’s consists of 5 identical NFTs, each of which will be available at auction – one after the other – for a duration of 75 hours and 50 minutes, a tribute to the Apollo 11 shuttle, which took 75 h and 50 m to reach the Lunar orbit.


The NFT project is backed by an equivalent physical work of art starting with the ‘Space Key’, made from carbon fibre (everyone knows Lamborghini loves carbon) and Lambo wants us to know that each NFT consists of 600 million pixels.


That’s because they want you to be able to zoom in and admire the details of each component. Which is very ‘Lambo-esque.’



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