High-end Napa Valley wine maker joins the NFT craze

The list of celebrities with skin in the (NFT) game is growing every day and it includes rapper Snoop Dogg, former NBA star Yao Ming, Hollywood actress Sarah Jessica Parker and TV presenter Graham Norton. It’s a huge market, and getting ‘hugerer’ and now Robert Mondavi, a wine producer from Napa Valley, California, has jumped on the bandwagon.

Mondavi teamed up with Bernardaud, a French company which specialises in porcelain, to launch a new collection with porcelain bottles and an NFT to go with it. The ‘MCMLXVI’ collection consists of 1,966 Limoges porcelain 1.5L bottles and the NFTs, which were developed with Gary Vaynerchuck’s company VaynerNFT.

Fine wine has appreciated 127% over the last 10 years, outperforming other similar investments including most watches. And some believe NFTs are the next big investment. Avery Akkineni, president of VaynerNFT is even more bullish than that, as she believes wine collectors will soon be prepared to own the NFT instead of the actual bottle.

Now, that’s probably a stretch, but I wouldn’t be surprised if this prediction turned out to be correct.

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