Close your eyes and answer this question: what is the most recognisable brand in the world? Actually, I’ll rephrase: which company/entity/organisation has the most reconisable brand?
Not including brands whose logo include the actual name of the company, i.e. Coca Cola.
Apple’s half-eaten Apple certainly springs to mind. Then I’d say Nike’s Swoosh, Ferrari’s Prancing Horse and probably Rolex’s crown.
But when it comes to sports teams, I can’t think of anyone that did this better than the New York Yankees.
I apologise for the [probably] pointless and [definitely] wordy premise but the big news for us crypto-heads, crypto-nerds, crypto-geeks, crypto-nuts is that the New York Yankees has just launched something called the Bitcoin Payroll Platform, allowing employees to get paid in Bitcoin. More specifically, employees can opt to convert a percentage of their paycheck to Bitcoin.
According to NYDIG, a New York City-based crypto company, nearly 1 in 4 people in the U.S would be interested in getting paid in crypto, at least partially. That number goes up to 36% for people in the workforce under 30 years of age.
Which brings me on to a question I’d like to ask: would you feel comfortable receiving 100% of your salary in crypto?
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