Social media era over? Enter the Metaverse

Marc Zuckerberg has been under fire coming for every direction for years, due to a variety of issues with FB’s policies. I think, and I might be wrong, that he used that pressure as the perfect excuse to do something he’d been planning for a while: rebranding Facebook.




If you’ve used Instagram, Whatsapp or Facebook, including Messenger, since the announcement, you may have noticed that there’s a new message at the bottom of the page ‘by META’.


Meanwhile, elsewhere in California, Jack Dorsey has stepped down as CEO of Twitter, and rebranded his other company – Square – into ‘Block’. And, you’ve guessed it, Block, a payment systems company, will focus on cryptocurrencies.



Social media still has a lot of potential and room for growth, but there are flaws that can no longer be ignored, or maybe even fixed. Random example? Comments. Major social platforms have been spending a lot of time figuring out to filter comments to automatically delete hateful comments, but they still can’t fix the spamming problem. The vast majority of comments on Facebook are either bots or useless copy-pasted messages. YouTube and Instagram are a bit better but the problem still persists.


Somebody recently said – I don’t remember where I read it – “in the metaverse, NFTs are stuff, and cryptocurrencies are payment methods.”


I still don’t know what I think about NFTs and the metaverse, but I do know what I think about crypto. So I guess the bottomline is, the metaverse is coming, will it also kill social networks in the process?



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