Patrón Tequila to launch 150 NFTs (and you get an actual bottle of tequila if you buy one)

A couple of weeks ago I came up with an idea: I thought it would be interesting to put together a list of ‘boozy’ NFTs but then I realised that BlockBar, which is essentially a marketplace for NFTs with a sole focus on drinks and spirits, gets updated pretty much daily so it’s probably better to run a regular column featuring the most interesting fine spirits NFTs. Patrón Tequila is the latest big name in the business to join the NFT craze in partnership with Blockbar, with an NFT that represents the limited-edition Chairman’s Reserve.



The Chairman’s Reserve is made from 100% Extra Añejo, ageed in Sauternes barrels, American oak barrels and French limousin barrels. According the to company, the Tequila comes in with “notes of honey, butter and caramel” followed by “citrus touches of tangerine and orange”.


Only 150 bottles have been produced and each NFT gives you access to the actual, physical bottle as well. The first NFT was released on January 25 and the next 149 will be rolled out in the coming weeks, priced at 1.5 ETH (around $3.6k).



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Lamborghini is launching its first NFT collection


It’s just a matter of time: most major legacy brands will eventually want a piece of this particular pie, the NFT pie. Companies with a strong product in the lifestyle sector – cars, watches, fashion – will launch their NFTs as a digital equivalent of a physical product or as a way to get early access to a physical product they’ll sell. Random example: Lamborghini routinely cherry-picks customers when it comes to limited-edition supercars and the release of an NFT ahead of the launch of a particular supercar might help them with that.


But that’s an idea for later because even though Lambo is indeed gearing up to launch a new NFT collection, and it is not exactly car related. Not entirely. The collection, created in partnership with NFT Pro and RM Sotheby’s consists of 5 identical NFTs, each of which will be available at auction – one after the other – for a duration of 75 hours and 50 minutes, a tribute to the Apollo 11 shuttle, which took 75 h and 50 m to reach the Lunar orbit.


The NFT project is backed by an equivalent physical work of art starting with the ‘Space Key’, made from carbon fibre (everyone knows Lamborghini loves carbon) and Lambo wants us to know that each NFT consists of 600 million pixels.


That’s because they want you to be able to zoom in and admire the details of each component. Which is very ‘Lambo-esque.’



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Companies are using NFTs for marketing purposes and profitability

NFT maximalists – I guess we can use coin this definition – predict that every single company in the world (with a recognisable brand or product) will eventually use NFTs as a quick and easy way to turn a profit, and I think that’s definitely one of the cards on the table, but I’ve also noticed that many companies are doing so for marketing purposes.


There’s this database I use for media purposes. It gives me direct access to press releases from a bunch of different companies in a lot of different domains and segments, and my homepage in the database is usually awash with car content, because that’s what I’m normally interested in, but the number of companies that are putting press releases out there to let the public know they’ve launched an NFT is increasing. And it includes companies I’d never heard of before.


This morning I woke up to this: a new collection of NFTs launched by Tjep. – a company that specialises in jewerly and interior design. According to press release, Tjep. will gradually release – sorry, I mean ‘drop’ – 160 NFTs for a variety of different logos and designs from the company’s portfolio. Each will be available on OpenSea, and the price will gradually increase for each drop.


This is clearly a marketing stunt. And don’t get me wrong, I’m a big fan of marketing stunts. I’d no idea what Tjep. is or does, but now I know. Good job.


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What is an NFT? Here’s what I think

An NFT is essentially just an immutable line of code, it can’t be deleted and it can’t altered. It is registered on a blockchain, a permanent public ledger that anybody can observe but nobody can corrupt. So far, we’ve attached jpeg images to these NFTs and used them as digital art, but you can attach anything to it. Let’s say you wanna buy a Rolex and you wanna make sure it’s legit, you can create an NFT and use it to authenticate it (because nobody would be able to fake it or change it).


As for the examples we’ve seen so far, I guess it’s all about the hype and whatever works for buyers. Kinda like Richard Mille watches. Many want them, many think they’re fugly. The most popular NFTs are these images you shared, the ‘Bored Ape’ project and others are based on futuristic 3D images. That’s about personal taste and hype. So far, NFTs have only been used as ‘veblen’ goods. Conspicuous consumption for the sake of it. Like “hey I’m so wealthy I can buy a digital JPEG for a mill.”


Having said that. We should also remember that buyers often fall under one of two categories: celebrities and influencers that buy them to show off and early crypto adopters who buy them because they bought ethereum back when one ETH was maybe 1 dollar or 10 dollars. So now they’re millionaires.


Shameless plug (sorry): I’m creating a collection of NFTs called ‘Birds of Belgrade’. Why the name? Because I like birds, especially ducks, and because I live in Belgrade. Somebody already mocked me for the low floor price ($4) but I’m a nobody, so I guess 4 dollars is a good price. I expect to create 4-5 NFTs a week on Crypto.com/NFT until the collection is complete. Go check it out if you want, leave a like, it helps immensely. Cheers.



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This Glenfiddich 1973 whisky bottle NFT costs nearly half a million dollars

A few days ago I had an idea: I thought it would be interesting to put together a list of ‘boozy’ NFTs but then I realised that BlockBar, which is essentially a marketplace for NFTs with a sole focus on drinks and spirits, gets updated pretty much daily so it’s probably better to run a weekly ‘column’ about this.


Every week, I’ll pick my favourite NFT and share it on my blog about crypto bitcoinea, a web platform called Publish0x as well as on these two Instagram accounts about drinks news and crypto. There you go, I apologise for the shameless plug, now let’s get back on topic.


This week’s boozy NFT is the digital representation of a bottle of Glenfiddich 1973 Armagnac Cask Finish Single Malt Scotch Whisky, limited to 15 bottles. Bottle no. 1 appears to be the second most expensive, priced at 58.81 ETH (around $199k at the current rate), while No. 4 costs a whopping 118.18 ETH (around $400,000). This is insane, but then again the NFT market is. But hey, No. 5 ‘only’ costs 28.10 ETH ($95k).


I’m a crypto ‘evangelist’, by all means. But I’d much, much rather have the actual, physical bottle. What do you say?



I’ve crossposted this article on readcash, LeoFinance and Publish0x, a social media platform that pays you small amounts to create and/or read content. You need to sign up but it’s 100% free.

Bitcoinea is unsponsored and independent. If you like the content please subscribe to the WordPress website, follow on Instagram it helps a bunch. Also, if you want to support the website with Crypto, any donation in Eth (or any other Ethereum-based token), Btc, Nano, Xmr, is highly appreciated (see address below) Thank you.

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Hennessy Cognac launches its first NFT, but you can also have the actual bottle

Hennessy Cognac, one of many brands owned by the French luxury giant LVMH, is launching a duo of unique Hennessy 8 bottles, numbered 1/250 and 250/250 and in order to properly mark the occasion, it is also releasing an NFT to go with them.



Both NFTs will be available on BlockBar on January 12, priced at 70.47 Ethereum – which is around $226k at the moment but I’m sure that’ll have changed about a million different ways between now and January 12.


The physical Hennessy 8 bottles will be sold with a custom made chest designed by artist Arik Levy, made from 25 layers of oak staves and accompanied by a copper key. The ‘package’ also includes a a box with four tasting glasses, a sculpture, a cork and a pipette, along with a personalised authentication plate.


Would you rather have the bottle of the NFT? I bet the soon-to-be buyers won’t have to make that choice.



I’ve crossposted this article on readcash, LeoFinance and Publish0x, a social media platform that pays you small amounts to create and/or read content. You need to sign up but it’s 100% free.

Bitcoinea is unsponsored and independent. If you like the content please subscribe to the WordPress website, follow on Instagram it helps a bunch. Also, if you want to support the website with Crypto, any donation in Eth (or any other Ethereum-based token), Btc, Nano, Xmr, is highly appreciated (see address below) Thank you.

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You can buy a physical Rolex, or a digital ‘Rodex’ and it may end up costing more

Jesus Calderon is a 29-year-old watch geek and crypto evangelist that’s making a lot of cash by creating and selling watch NFTs. His collection is called Generative Watches and it currently consists of two main lines, the Rødex Daitona and Rødex Bitmariner, obviously inspired by the Rolex Daytona and Submariner.


Hodinkee, arguably the most influential watch magazine in the world, recently interviewed Calderon and they he gets paid in “an abstracted form of currency”. They mean Ethereum, which is the currency you use on OpenSea.


It sounds crazy, and it is, but this is just the start. Not that long ago, a digital artist made a lot of noise when she released a collection of NFTs representing Hermès Birkin bags without Hermès’ permission. I’m assuming there’s going to be a lawsuit at some point and it may set an interesting precedent.


As for Calderon, he’s safe because he hasn’t used any trademarked names, so he’s basically just creating homage watches in digital form. In the interview, Calderon describes an NFT as a “digital signature”, and he says he spent months generating the algorithm on which all watches are built. Hence the name “Generative”.


A composite of Daitona NFTs

So far he’s sold 68 NFTs for around 0.2 ETH, the price of ETH varies significantly on a daily basis but Calderon says he made around $700 per watch on average.


Many images of watch NFTs

The truth is that an NFT is basically just a piece of code that can’t be altered or corrupted. For the most part, so far, we’ve seen NFTs that represent digital art but that’s just because you add a jpeg image to the piece of code. You can add anything including, and I think this is going to be important factor in the future, documents.


Kevin O’Leary (Shark Tank), an investor an avid watch collector, says he wants to use NFTs as digital documents to authenticate some of his rarest watches. The idea is that sometimes you buy a watch and you have to have it authenticated, which is costly and tiresome, whereas it would be instant and 100% secure and accurate if the authentication were made through an NFT.


I’ve crossposted this article on readcash, LeoFinance and Publish0x, a social media platform that pays you small amounts to create and/or read content. You need to sign up but it’s 100% free.

Bitcoinea is unsponsored and independent. If you like the content please subscribe to the WordPress website, follow on Instagram it helps a bunch. Also, if you want to support the website with Crypto, any donation in Eth (or any other Ethereum-based token), Btc, Nano, Xmr, is highly appreciated (see address below) Thank you.

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Pepsi gave away some NFTs to celebrate its birthday, were you lucky enough to get yours?

A couple of weeks ago, PepsiCo. dropped 1,893 NFTs* to mark the brand’s birthday (founded in 1893). And I know, that’s a random anniversary (128th) to celebrate but I think they did it just because they want some skin in the NFT game. All but 50 NFTs were given away to fans who’d signed up to get them, they were given away for free and fans only had to pay for gas fees**, while the remaining 50 will be held by Pepsi for future projects.



The ‘Pepsi Mic Drop’ waitlist opened on December 10 and the NFTs, created in partnership with VaynerNFT, became available four days later. I haven’t checked, but I’m 100% sure that those NFTs probably went up in value and beside that, it tells us that legacy brands have a strong interest in the growing market, and it makes it easier (for them) that they have a resounding name to bank on.



I’ve crossposted this article on Publish0x, a social media platform that pays you small amounts to create and/or read content. You need to sign up but it’s 100% free, and on Foodtribe.

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Somebody made Hermès NFTs without Hermès’ permission and Hermès isn’t too happy

Here’s what happened: somebody created NFTs that represent Hermès Birkin bags without Hermès explicit permission, CoinMarketCap has covered this much better than I can so I’m not gonna get too much into the details, (apart from the fact that Mason Rothschild has made around 246 ETH from the sale of these NFTs), but I do wanna talk about what I think this bit of news entails.


According to the creator, this is designed as a ‘tribute’ to the famous handbag, but when it comes intellectual property rights, there’s no such thing as a ‘tribute’, and Hermès quickly (and predictably) said “these NFTs infringe upon the intellectual property and trademark rights of the company.”


This is obviously a lawsuit waiting to happen, that’s a no brainer, but it’s going to be interesting to see what is actually gonna happen, and how, and when. There are several things at play. First of all, trademark rights and intellectual property are all about technicalities. Sometimes all you gotta do is change a tiny detail and that alone could be potentially be enough to save you in the eye of the law.


Which brings us on the second thing worth mentioning: what does the law know about NFTs? The answer is not much. If John or Jane Doe were to create Hermès bags copycat, any judge would take about five minutes to make a decision and John or Jane Doe would lose the lawsuit, and would have to pay Hermès. But this is a digital product about which the law knows very little about. I’m assuming any presiding judge is going to start by saying “yeah what the heck is an NFT anyway?”


By definition, NFTs are immutable but I think that Hermès would (will?) still win the lawsuit, and Rotschild will perhaps have to pay Hermès for each NFT they sell. Or maybe they’ll end up working together. But either way, it sets a a precedent, and I think it’s interesting to find how.



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Eth: 0xF8D5df20ed7B80624B02F21661DD0Fd57bf27F0D

Xmr: 8BZ1CtEoQsu1AekeSRmum5Y9o15RGjnbGbY34EertEYxYtXLsTwsH4bHQQrDf1Azz2du9h6NucR5aTxtMHpKRH38QhCkDu6

Btc: bc1q40wwu2qshpwkpurtyyrhs5t3kq0szrfjlyzmku

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High-end Napa Valley wine maker joins the NFT craze

The list of celebrities with skin in the (NFT) game is growing every day and it includes rapper Snoop Dogg, former NBA star Yao Ming, Hollywood actress Sarah Jessica Parker and TV presenter Graham Norton. It’s a huge market, and getting ‘hugerer’ and now Robert Mondavi, a wine producer from Napa Valley, California, has jumped on the bandwagon.


Mondavi teamed up with Bernardaud, a French company which specialises in porcelain, to launch a new collection with porcelain bottles and an NFT to go with it. The ‘MCMLXVI’ collection consists of 1,966 Limoges porcelain 1.5L bottles and the NFTs, which were developed with Gary Vaynerchuck’s company VaynerNFT.



Fine wine has appreciated 127% over the last 10 years, outperforming other similar investments including most watches. And some believe NFTs are the next big investment. Avery Akkineni, president of VaynerNFT is even more bullish than that, as she believes wine collectors will soon be prepared to own the NFT instead of the actual bottle.


Now, that’s probably a stretch, but I wouldn’t be surprised if this prediction turned out to be correct.



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Eth: 0xF8D5df20ed7B80624B02F21661DD0Fd57bf27F0D

Xmr: 8BZ1CtEoQsu1AekeSRmum5Y9o15RGjnbGbY34EertEYxYtXLsTwsH4bHQQrDf1Azz2du9h6NucR5aTxtMHpKRH38QhCkDu6

Btc: bc1q40wwu2qshpwkpurtyyrhs5t3kq0szrfjlyzmku

Nano: nano_3931o9kgduoqpt6wi6148dbooj8458wzi6djqkiocyqkkfyus71agxbtzg13


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