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How about improving the product rather than spending money on a new celebrity to replace the old one?

Yeah but the card is still not great.


I still think crypto.com made every mistake in the book. The Matt Damon ad was cringey, and it was also timed so badly it’s almost comical.


They then proceeded to spend nearly 10 figures on more marketing malarkey, including acquiring the naming rights to the Staples Center for a whopping amount of cash.


And they did all that, at the very peak of the market.


So, when crypto crashed, they slashed their card rewards, making their card de-facto just another VISA card, unless you’re willing to stake CRO which, and this is just my opinion, is toxic, just like every other CEX-related token.

Not to mention the fact everybody who’d already staked a large amount of CRO found themselves in a s**ty position.


Their CRO was now worth a lot less than they’d paid for it, and they couldn’t sell anyway because it was locked, and they no longer had the card rewards anyway.

Which was the only reason they’d staked CRO in the first place.


They’re basically the centralised exchange equivalent of the ‘buy high, sell low’ meme.


And now, they’ve apparently replaced Matt Damon with Eminem, which is odd.



Marketing is important, extremely important. But, in crypto, the product is more important. Bitcoin doesn’t have a marketing team. It doesn’t need one.


Coinbase and Binance didn’t do any Matt Damon ads, people use them because they’re good CEXs.


Crypto.com, in my opinion, is not a good CEX.


Or maybe you think it’s great, and you use it all the time. It’s a free world.


But either way, I don’t see how Eminem, or any other celebrity, might be able to somehow influence our decisions one way or the other. Especially after the incredible, spectacular marketing campaign fail in the last bull run.

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