bitcoinea

Google pays Apple an enormous amount of cash every single year for a crazy yet logical reason.

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Each Apple device is equipped with Apple’s native browser, Safari, and Safari uses Google as its main search engine, like most browsers do.

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But that doesn’t come free.

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In fact, Google pays Apple a hefty fee for the privilege.

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Google pays Apple 36 percent of search engine revenue (on Safari) to remain the default search engine.

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So you’re looking at at least eight figures every year, but it could nine figures on a good year.

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Some people argue that’s a waste of money on the part of Google.

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Because what is Apple gonna do if Google stops paying, switch to Bing? Really?

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It’s a good point.

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But I guess it is also true that if Google stopped paying, Apple could perhaps find another search engine willing to pay up, possibly even more than Google.

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It wouldn’t change much for the user, you’d just have to switch from whatever other engine to Google when you set up your Apple device.

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This article was crossposted on Publish0x.