TAG Heuer, part of LVHM luxury group, are diving deeper into the crypto rabbit hole with a cool feature for the Connected, the brand’s first and so far only smartwatch.
Just a couple of weeks ago, the Swiss watch manufacturer introduced a crypto payment option (through BitPay) for its U.S. website and it has now launched an upgrade for the Connected Caliber E4, allowing NFT owners to display their crypto asset on the dial.

Of course, some people will inevitably point out that you can just take a screenshot and set it up as your screensaver and… they’d be 100% correct. But that’s also beside the point.
They call it a ‘Caliber’ but that’s a term that’s normally used to talk about the movement of a watch, whereas this being a smartwatch, I reckon the term ‘software’ or even better ‘OS’ is more appropriate.
Still, whichever way you cut it, it basically means the watch integrates and supports Metamask, allowing you to display your actual NFT, not just a screenshot of it.
I actually like TAG Heuer. It’s a great brand. But I guess that’s also beside the point.
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